The use of Artificial Intelligence (AI) is growing by the day in hosting events in streamlining processes and delivering better experience to visitors. A lot of brands are leveraging the power of AI to enhance business processes, to build and customize user engagement. Naturally, the foremost target is to make the most out of this latest technology and increase revenue.
Similarly, artificial intelligence can help event organizers deliver more meaningful interactions to their attendees or ensure personalized attendee experiences in order to brighten the prospects. AI can help brands achieve delighted attendees, sponsors and exhibitors alike. To achieve all this, AI will need the help of data and then it can bring a competitive edge to your brand in the market.
AI can prove to be transformative in many ways, because –
- It can help brands stay afloat in the vastly competitive events industry on the back of a unique technology that helps streamline attendees’ experience
- The implementation of AI with event technology means your event will be able to deliver a rich experience to the potential audience
- Artificial intelligence can prove to be the difference between events with amazing experiences and events struggling to catch attention of the target audience
Let’s look some of other ways in which AI is impacting events at different levels and in various ways –
- Unmatched personalization and recommendations to attendees
AI is proving to be a transformative technology for the events industry in true sense as it can help in delivering personalizing recommendations for attendees on a scale not possible before. With artificial intelligence at their disposal, event planners will find it extremely easy to match attendee record and avoid the tediousness that manual work often brings.
By using the AI match-making engine, event planners will be able to interpret data from social profiles and ensure value to attendees in terms of recommendations etc. The same system can help exhibitors know their potential customers in a better way and take planning of resources to the next level. This is how offerings can be personalized for attendees like never done before.
- Superior attendees’ interactions through AI chatbots and interface-less system
Chatbots are evolving and getting sophisticated by the day. Their probability of causing bloopers is going down drastically and that’s why events can rely on AI technology to deliver value to attendees. More so, events are better off in using chatbots as attendees find them easier to access without even having to download an app or website login of any type.
The great thing, AI-powered chatbots can learn from previous interactions and then help attendees personalize conversations. This kind of sophistication with chatbots is a new reality and that’s why events are happy to make the most out of it and streamline their communication strategy for visitors to event.
- AI deep learning to get events rid of manual computing tasks
Deep learning is basically a component of AI that uses the concept of pattern recognition. By using this innovative technology, the AI system can take data and enrich it with reasoning so that new actions could be formed. Events can benefit from this technology and easily compute footballs, registration data and then plan logistical requirements accordingly.
More so, event planners can use the concept of deep learning and always remain a stay ahead of the arrangements of logistics. This technology can process data input from previous events (of course, or similar scales and sizes) and help in proper planning. Clearly, deep learning could easily put events ahead by giving them a real picture of what to expect in terms of logistics.
- Data protection and integrity
The concerns of data protection and integrity will always linger, no matter how sophisticated and complex technology is used for events and for data input. Even with advanced system for data analysis, this can never minimize the issues that data integrity throws. Even with the use of AI events need to put data protection and privacy of attendees on focus all the time. While event planners have a huge set of data at their disposal which they can process to gain deep insights into potential customers, this does not mean breach of privacy to attendees data. So, an event company has to be ethical as well to get the most out of artificial intelligence technology.