Due to this pandemic, every business has a website to generate more leads online. But making a business website is not enough to generate more leads, you have to use SEO to rank your website on search engines(Google). So, In this article, we are going to discuss the 8 best Organic SEO techniques to rank websites.
If you don’t know about SEO or Search Engine Optimization then firstly we discuss it.
What Is SEO
SEO means Search Engine Optimization which improves your website quality and rank on the search engines like Google, Bing, Yahoo, etc. 95% of Audiences search on Google, so business websites should have ranked on Google. SEO Company in Jaipur follows organic techniques and paid techniques to rank websites on Google. You should choose the best SEO expert to improve your website quality. Here we are going to tell you about the top 8 organic SEO techniques to rank websites on Search Engine(Google).
Top 8 Organic SEO Techniques To Grow Your Business
Improve User Experience
When a user searches a query and finds the outdated answer or wrong content then your website loses potential traffic and the person closes your website and never comes there again. You have set all keywords in your content and your content should be informative and updated. If you have a business website then you should mention all services with details and your product images should be perfect and also mention all product details in brief. The other thing is that you have improved your website speed so that your audience lands on your website without wasting time. If you use this SEO technique then definitely you will get a genuine audience on your business website.
Analyze Your Competitors’ Performing Pages
This is the best SEO technique to rank your website on search engines quickly. You should know about the Your Competitors’ Performing Pages and analyze batter to use the strategies on your website. Here we are going to mention some points which you have to analyze from your Competitors’ websites.
- A content or keywords
- A link gap
- Backlinks
- Website Speed performance
There are many tools available to search the Competitors’ Performing Pages and their Strategies.
Improve Your Organic CTR
If you really want to rank your website on google then you should Improve Your CTR (click-through rate) which is the ratio number to click on your page’s link. To improve the organic CTR of your website pages, you should add the meta tag, Meta title, and Meta description. Analyze your lowest CTR page and improve the Title and Content of the page. You should make sure about the URL of the page which has to be informative. Do not use more than 4-5 words in the page URL. Use specific keywords in the right place.
Optimize Your Image Search
Image search optimization is the best SEO technique for your website because Visual impression matters a lot. Some people thought that putting an alt tag in the image is enough to optimize image search. But you should follow the below points to proper image search optimization;
Alt tags
File names
Resizing images to the needed dimensions
Reducing file sizes
Creating an image sitemap
Hosting your images on a CDN
Remove Toxic Links
Backlinks improve your website rank on Google search engine but Toxic links are harmful to website ranking. So, you should remove toxic links from the website. Before removing the toxic links you know the reason for toxic links on your website.
- Links that have been bought (or received in exchange for gifted products)
- Link building using exact match anchor text
- Large-scale article marketing or guest posting campaigns
- Negative SEO
- Low-quality directory or bookmark site tactics
Check Weekly SEO Update
If you do not track the weekly performance then your website rank may slow down on search engines. There are many SEO tools available that help to generate a weekly report of your website. Google analytic is the best tool and most website owners track the website through it. You should always analyze your bounce rate, exit rate, CTR, conversion rate, etc. your website performs better after analyzing the weekly report and improve the drawback of your website. Also, you should update your old or outdated content.
Internal Linking
When you design different pages of your website then you have mentioned internal links. So, users easily redirect to other pages of the website. This is the best organic SEO technique to Grow your business website. You should always use particular keywords for Internal linking. This technique works to get more traffic on all pages of the website.
Mobile Responsive
As you know that our maximum audience uses smartphones, you should ensure that your website is mobile-friendly. If the website is made on the WordPress website then there are many page builders available which help to manage AMP pages of the website. Also, check the website Speed for the mobile. If your website speed is not good for mobile then you should optimize your website speed. There are many tools available that show you the actual speed of your website for mobile and also generate the errors reports which interrupt the website speed.
Keyword Research
Keyword research is the best organic SEO technique for your business website. You should analyze your business category and take the time to analyze for the best keywords. You have to follow the three things to analyze keywords for your website.
Relevance
Authority
volume
After analyzing the keyword you should put the keywords in the right place of your website content. You can use the Google keyword planner tool to analyze the keyword for your business website.
Conclusion
Hope you will like the above organic SEO techniques for your business website. If you have any queries regarding this topic, please put your comments below, we will reach as soon as possible.