SMS Marketing

6 Benefits of Bulk SMS Marketing

Are you trying to sell more products? Social media and messaging platforms are full of other online stores trying to do the same. Everyone is on these platforms, prices are high and customers are always looking for your content.

How to sell more in this environment?

Other marketing strategies for your Shopify store certainly have their place, but if you’re looking for real engagement that means money in your bank account, SMS marketing is the way to go.

 

Between checking Instagram, answering work emails and taking selfies, shoppers have a lot to do. Bulk SMS allows you to reach out to distracted shoppers with the click of a button.

 

If you’re still unconvinced about the benefits of mass text marketing, these six top benefits of text messaging will convince you to take the plunge.

Affordability;

As a growing Shopify brand, you need to keep your costs as low as possible. While ROI depends on your industry, brand, and customers, you can expect to generate more revenue from SMS campaigns than any other business.

 

Promoting your business with paid Instagram or Google ads will cost you an arm and a leg. Email marketing is a popular, inexpensive but not very profitable option. With SMS mass marketing, you can get a 5-fold return on investment. Conclusion: With SMS campaigns, you get what you pay for.

Increased customer retention and conversions;

When was the last time you responded to an email sent by a brand? Probably never, right?

 

60 percent of shoppers read a text message within five minutes of receiving it. They are also 134% more likely to respond to a text than an email. That’s why you’re much more likely to make a real sale via text message.

 

Consumers don’t check their emails as quickly as they check text messages. If you’re promoting a limited-time sale or flash sale, shoppers with plenty of free time will see your text message. With this approach, you know your message won’t end up in someone else’s inbox unread. Or worse, they reside in your Spam or Trash folder.

Custom messages;

80% of shoppers say they are more likely to buy a product when they have a personal experience. Of course you can edit e-mails, but text messages can also be personalized. Combined with urgency and engagement, it’s a great way to get more customers.

You can customize it on a large scale, even with a large SMS marketing campaign. Use a solution like Winback to include the customer’s name, recent order details, discount codes, and other custom fields that personalize the message.

 

Remember that your personalization is as good as your knowledge. Make sure you collect enough relevant data to offer your recipients the benefits of personalized SMS.

Fewer distractions (and competition);

Platforms like Facebook and Google are paid to play. They’re expensive anyway, and when you factor in that shoppers will mindlessly ignore your content, they don’t make much sense in a Shopify store. Bulk SMS marketing gives you the freedom to connect with buyers in a less cluttered environment.

 

75% of customers want to receive text messages from the brands they love, but few brands use social media to their advantage. Stop investing in expensive rigs with little commitment. Beat your competition by reaching out to buyers through a more engaging channel like SMS.

Easy installation;

You don’t have to be a marketer to use bulk text messages. With a solution like Winback, you can get started in minutes. Create rules and triggers to automatically send bulk messages so you have one less thing to worry about every day. With flexible payment options and an intuitive control panel, you can skip the learning curve and reach more customers. 

Fewer obstacles to delivery;

Never worry about the spam folder again. Your messages will reach your subscribers as long as recipients subscribe to your list and don’t mark your number as spam. You still need to make sure your messages aren’t too frequent and valuable to your recipients, but you’ll have far fewer delivery issues with bulk text marketing SMS as long as they accept it.