When you visit a packaging supplier for your product’s packaging needs, you will see many packaging materials present to choose from. A brand needs to select the best option which will be perfect for their merchandise. The material must create a sturdy box that can handle its pressures while keeping the item safe. Paper boxes are a popular option used by some brands to package their products.
What is paper packaging?
Paper packaging is a box made of paper material. The material is employed to pack, store, and transport goods. Sometimes the boxes are made using recycled paper.
Importance of paper for packaging
Paper, as well as board, tend to be versatile materials employed to package foods. You can also put other items like skincare products in the packaging.
Tips for designing a paper box:
The following explains the top 3 trendy techniques to help you design paper boxes wholesale:
1: Know who the customer
Before designing paper boxes, make sure you know your consumer base. You want to draw their attention, so it is vital to determine these individuals’ age, gender, geographical location, and shopping habits. You can then make boxes that appeal to them. When the target audience is drawn towards packaging, sales are more likely to happen. For example, if you are packaging cereal for kids in paper packaging, it can be bright, colorful, fun, and exciting. You can include pictures of popular cartoon characters to draw children toward it.
If you are packaging a skincare product for ladies, the box can be decent and sophisticated. You can make it look elegant and simple. It should be easy for shoppers to know exactly what is being sold. You should find out what consumers want from the packaging so that you can design the boxes in this way. The product also needs to be kept in mind. According to this, you will choose the correct material. For example, food items need to be put in something like paper which will not have harmful chemicals that can spoil the food.
2: Details on the box
The details a brand includes on paper boxes wholesale matter as well. They help consumers know what the product is. The essential features of the item should be stated on the box. One needs to be careful here not to include too much information. Many people will not even consider reading this and it will make the packaging look confusing. Research on what has to be included and what will help shoppers decide whether to buy the product.
You should include the details in a readable and exciting font. Choose a perfect font size. The color should be right as well. It should not mix with the background color, making it tough to read. For instance, a brand that sells cereal can tell the flavor, ingredients, nutritional information, manufacturing and expiry date, warnings, quantity, weight, etc.
Products for a certain age, like cigarettes, need to give an age limit for effect on the paper boxes. You also need to provide a health warning. According to the law, find out what has to be included on the box in the place you are in and where the product is being sold.
If the product is a skincare one like a moisturizer, you should state what skin it is suited to, its ingredients, warnings, how to use and store, quantity, weight, etc. You can also include the unique features of the product on the packaging. This encourages people to want to try it out. You can help shoppers know why your merchandise is better than the competition.
For example, a food product may have all-natural ingredients. It may have some elements that are wonderful for health. A skincare item can be dermatologically-tested. It can also have ingredients that are good for the skin. You can give scientific proof of this on the packaging. It provides solid evidence. A brand should be honest here.
3: Increase brand awareness
Use paper packaging to increase brand awareness. When a brand allows itself to get established in the market, it can get more customers. It can show itself as being professional. A brand can let itself be known by advertisements, social media links, etc. These processes are expensive. Another way to do this is with packaging. You can also reach more consumers in this way. Design a brand logo that you should print on the packaging of all your products. People will use the logo to recognize which products are from your business. This logo must be simple and easy to notice.
It is also a good idea for a business to include the contact details of its business on the box. This will be the physical address, phone number, email address, social media links, and website. If you have a good and updated website, they can get to know more about your business and products when customers visit it. These details on paper boxes wholesale make it simple for customers to contact you when they want to.
Paper boxes can be designed in a trendy way to stand out and attract consumers. Have a look at trends in your product packaging if you want to get ideas of what is drawing shoppers’ eyes. The minimalist trend is a popular one. It keeps the design simple and attractive. The packaging should be sturdy so that it can keep the product safe. No customer wants to receive damaged items. If this happens, they will probably return the product, which will be a loss. The business will also get a wrong impression.