As the world of the web is advancing, so does the world of online stores. It was a thing of the past that you need not focus on minute details, and you need not fascinatingly present your products, or you need not do social media marketing and so on. But nowadays, if you have an eCommerce store, then you must be geared up with all the modern trends so that your flame of business keeps burning.
In this post, I have taken some of the majority trends that have been seen this year and tried to present them in a simple manner.
Keeping Your Global Ecommerce Store Localized
Yes, this is the fact that online stores are becoming globalized, you have to provide the products as American is having in Dubai. Chinese people are dying to buy foreign goods; the same goes for any of the markets you pick. You must have global products, and you must be providing them locally. It is a thing of the past that people are buying from international merchants, now people are inclined towards their local merchant as it saves them time and cost of shipping too. For this, you must use the local language, local payment methods, and this would give you an edge to be a successful online business.
Allow Mobile Payment
It is a fact admitted by everyone that mobile usage has grown out of the ocean. More impressively, with the advent of Smartphones like Android, Windows, and Apple Phones, people have shifted so much from PCs to their smartphones. Everyone wants to settle their payments on the go without any hassle.
This year, a 38% increase was seen in mobile payments as compared to the previous year, and now in the next year, it will outgrow the online payments made through computers. So it would be best if you made your business mobile app payment friendly. Plus, you should integrate 3rd party apps like PayPal and make sure they run smoothly.
Make Use of Multi-channel Selling
Now the shopping experience is moving to the next level, and you need to prove your presence in public market places and shopping comparison sites. It is like having several branches for your online store; if you are expecting growth in your business, then you are bound to do this by any means.
Plus, if you are a small retailer and you want to make enough sales by becoming a part of a big retailer like eBay etc. you should think of as many places as you can to sell your products. Amazon Marketplace is one of the examples where you can sell your products.
All big businesses across the globe follow these modern trends, and if you are planning to stay ahead of normal business and thinking of competing with the marketplace, then you have to keep up your pace of eCommerce website with the changing trends of modern online stores.