If you want to have a perfect home, you have to take care of the exterior as well. The first people will notice the lawn, the front yard, and the facade. If you want to take it to another level and start a lawn care business, we have gathered all the useful information to do it step by step. Keep scrolling to find out more.
Do I need a license?
A license is necessary both for the security of your clients and your own. When you can give customers a lawn care business invoice template to get paid. This is how you avoid third-party liability as well.
A lawn care business license implies some rules regarding heavy machinery rentals as well. Now when you know the reasons to have the license, let’s pass the steps to obtain it. First, you should contact your local clerk because it’s not the same for all the states. In general terms, you need these 5 licenses for your lawn business:
- Environmental protection agency license for pesticide and herbicide applicators
- Fertilizer Application Certification
- a permit or business license to operate in a certain municipality
- Your Employer Identification Number (EIN), especially if you plan to hire employees
- Additional certifications to boost your business profile such as Exterior Technician, Horticulture Technician, Lawn Care Technician, etc.
I repeat some of these are not mandatory, and always check with the local authorities in your particular state.
What are the startup costs?
The good news is that the startup costs for the lawn care business are generally low. Consider some $15000 would be necessary for a good start, but if you don’t have that money, you can still launch your business. However, you will need a lot of equipment, such as:
- a lawn mower (approximately $8,000)
- A truck ($5,000 or more depending on the truck’s capacity)
- Trailer ($1,500 for a new steel trailer)
- Safety equipment: eye and ear protection and pants and sturdy boots. These items are typically priced at 25$ each.
- licensing, insurance, etc. (About $100)
- Additional items such as mower, weed eater, hedge trimmer, pruner, rakes, shovels, hose reel, and many others.
Hoselink US is your partner when it comes to lawn business equipment. You can get valuable advice and reasonable prices for your startup period.
How to attract clients as a beginner?
Luckily, there are many options. The most effective ones are the following:
- Social media such as Instagram. You can use hashtags, make giveaways for your followers or make fun reels that feature some of your works.
- Make a website and take care of SEO
- Handle out some flyers (I know, it’s not the most modern option, but flyers stick with people and are generally very practical)
- Email campaigns (obtain leads from your previously created website and send them personalized offers by email)
Today’s digital marketing requires some creativity, so any unusual way of promoting your lawn business is welcome.
How to organize my working hours?
At first, you might struggle a bit, since you will have to do a lot of multitasking. It’s not easy to maintain a blog, purchase equipment, and do all the legal stuff to get the license. This might take up to 70 hours a very time-consuming week. However, once you’ve done the majority of these things and built a decent portfolio, you can have a more flexible 40-50h per week schedule.
Don’t forget, after your business has become successful, you can hire someone who can do your SEO or administrative tasks as well. This is a way for you to cut out the stress and also to avoid the part of the work that is not related to lawns, which is your primary job.
Should I hire employees?
At first, you can do it on your own. However, as your business grows, you will have more clients, which implies you will need some help. Bookkeeping will be the main cost, since you probably won’t be able to handle some of the legal stuff that is required when you’re hiring, such as:
- Hourly wages,
- Payroll taxes,
- Healthcare taxes, and others.
Think well if you prefer to stay local or you want to scale your business because more work means more costs as well.
When will I have a solid profit?
It will take time to gain that amount of money you had to invest when you were starting the business. However, if you are consistent and have clients from week to week, you don’t have to worry. As I said, if you keep the business small, the costs are less significant. Not only that, but the profit is yours entirely. Otherwise, you have to share it with your employees. Calculate well, which of the options is more suitable for you long term.
To sum it up, the lawn business is not complicated. Make sure you have all the necessary licenses required in your state. Consult with a reliable company of equipment supply for lawn business and the rest is marketing and good work. Make sure the quality of your work speaks for you.