Strong SEO Strategy: Set It and Forget It? Forget That.

The constantly changing landscape of search engines has a direct impact on internet marketing methods, notably SEO services in India. A thorough website audit is necessary, but not nearly enough, to guarantee that all technical rules are followed and best practices are in place. While a solid foundation is advantageous, it will quickly become ineffective if continual SEO reviews and updates are not implemented. There have been numerous SEO-related updates in the last few months. Here are some of the most important and recent updates:


This improvement, maybe the most well-known, implies that Google now understands the meaning of search requests as a whole, rather than analysing them word by word. In terms of SEO services in India, this means that exact-match keywords are no longer relevant.


The message is clear: focusing on keywords is now outmoded and ineffective, thanks to Google’s move to ‘(not provided)’ when it comes to keyword data. The emphasis should be on identifying relevant themes and creating new, distinctive, and useful material. Put an end to your pursuit of the algorithm once and for all.

Rolling Updates of Panda and Penguin

These modifications, which were first implemented a few years ago, are still important. Panda penalises sites with bad content (duplicate information, low quality, cloned content, and so on), while Penguin penalises sites that participate in spammy link networks (link exchanges, link farms, cloaked links, etc.). If you don’t clean up, you’ll be kicked out!

Search Engine Results Pages (SERPs) Layout Changes

The days of ten sites neatly listed on the first page of search results are long gone. When applicable, sites must now compete with Google Ads, News, the Knowledge Graph, Local Business results, Google Images, YouTube Video results, and Carousel results. Make an effort to be present in all of them.


The distinctions have blurred as this social media network has become the primary source of information for the most popular search engine for businesses and individuals. This is the channel to use to acquire a foothold in all of the new aspects that have begun to appear in the organic search results layout. Content, locations, photos, video, and connections are some of the ways to achieve it.

To summarise, SEO is a process. If you set it and forget it, you’ve already set yourself up for failure, and you can forget about improving and keeping your website’s ranks. If you take the time to review performance and make any necessary modifications on a regular basis, you will reap the benefits in the form of highly qualified traffic that is truly interested in what you have to offer. 

If you are looking for an SEO agency, I suggest that you contact #Arm Worldwide. They are the best SEO service provider, with operations in cities like Mumbai and Delhi.