WHY IS PRINTED PACKAGING INTEGRAL? IMPACT OF PACKAGING PRINTING ON THE PRODUCT

Are you worried about the sell of your product?

This is the thing that irritates a lot of people. According to them they have created one of the finest products, but still the business is going down. This is because there is a lot more that you have to do in order to grow your business.

Today, according to researches the attitudes of shoppers have changed a lot. Now, there are so many options available in the market that people have no time to decide. They won’t hang up to one product and give it some time to decide whether to take it or not. There are chances that the people are going to pick up the product whose packaging they found more appealing.

Think about it, if there is a fairness cream in pink color packaging than it has some power to attract more women. The reason is simple as pink is a feminine color. The way the packaging traps the mind of a person in the same way labels printed on it are also important.

Your custom printed boxes are a way to convey your message to your customers. That is the only way how you can get some attention. Printed labels with bold words are a way to deliver your words to the people. Our minds are in a habit of reading the highlighted words first then the rest of the thing. So, whenever a person is moving through the rack of items and found something with an unusual motto on it he surely is going to pick that thing up first.

Thus, deciding the right Custom packaging with the right printed label is very important especially for newcomers. As this is the way how they can make their place in the market. The reason behind the failure of a lot of companies and businesses is that they create a mind-blowing product and package it in a common custom printed box like other products. The product is good, but unfortunately, it doesn’t get the attention that was needed. So, when a company fails to focus on Custom printed boxes it is actually losing a 100 of different opportunities as well.

Here is some reason why you should focus on the label of your product.

HOW PRINTS CAN AFFECT THE SALES OF A PRODUCT

1 CONVEY YOUR MESSAGE TO THE CUSTOMERS

The custom boxes itself are conveying your message to the customer. So, you need to use it in the same way. Adding labels on the top of the package is very important. As the customers are not going to read the whole information on the back of the package they are going to make the decision based on some facts in front of the box.

There are different types of printing used these days. The most common being the digital printing. It has gained a lot of attention due to a number of reasons. There are some popular brands like Lays who are using this method to promote their product.

2 HIGHLIGHT THE THINGS THAT SELL YOUR PRODUCT

People are not going to read each and everything on the product packaging. There are a lot of options available in the market now. Due to the reason, now the shopper’s behavior has changed a lot. They make the decision within seconds. During this second they can even change their mind and move to the next product. So, your job is to persuade them with the least possible information about your product. Highlight the things that are important. Make them bold. People will read this first.

3 USE COLORS AND FONTS THAT ARE UNIQUE TO YOUR COMPANY

Not just printing mere words on the Custom printed boxes Australia is enough. These words need to capture the attention of the people in every possible way. Make the words written in a different font size. Not just this, use different colors as well to make your words more attractive. Don’t just select any font size or color, go for something that is entirely different from other products.

There are brands like Urban Decay who have a unique purple color and font size. Whenever you see the purple color in cosmetic products it seems like as if it is saying Urban Decay. So, this is how having unique colors and words can become isolated from your product.

4 PRINTS THE INFORMATION THAT SELL YOUR PRODUCT

Now coming to one of the important parts you don’t just need to write a few persuasive words to sell your products. Yes, it might somehow affect the reputation of the product, but it won’t sell your product. Write down the things in front of the package that you think will sell the product. Like an ingredient that you think is specific for your product. You might have seen the logo of paraffin free on a lot of cosmetic products. That is how they are selling their products. If you think the ingredient chart can help you boost your sells then print it on the front of the package.

5  MAKE THE PACKAGING INTERESTING WITH PICTURES

Words are important, but the best way to convey the message is through the pictures. When we talk about the printed packaging we neglect pictures from the discussion. But, it won’t complete the whole story. You need to print some pictures on your packages as well. People won’t have time to read the labels, but the pictures can get the attention. If your product is made up of natural ingredients print a picture of something that is close to that. Or, even if it contains something that is important then the print pictures of that on it.

BOTTOM LINE

Wholesale printed packaging is very important for sells of a product. Finding a right package is very important. But, having the right print is something that should never be ignored. As this is the way how you are transferring your message to the customers. How they are going to know what’s special in your product that they won’t find in any other.